There are exceptions to freedom of speech, one of which has been carved out for defamatory material. While it's certainly arguable that this WASN'T defamatory because no one would take it as fact, I have to believe that's what the decision was based on.
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Re: change the name?
I would think not. It was probably a significant miscalculation for the site to use the name of a real facility.
Re: Um.
There are exceptions to freedom of speech, one of which has been carved out for defamatory material. While it's certainly arguable that this WASN'T defamatory because no one would take it as fact, I have to believe that's what the decision was based on.